We believe in inspiring fashion products that simultaneously reduce textile waste as well as its environmental and social impact. By using long-lasting fibers and innovative finishing techniques with low environmental impact, we want to help transform the fashion industry from its currents fast fashion model, into a sustainable one.
SUSTAINABILITY: THE CORE OF EVERYTHING WE DO
Polyester and polyamide are some of the most common fibers used in fast fashion. So why have we chosen to keep using them?
Simple. By recycling these old polyethalenes into long-wearing garments, we're significantly reducing our own energy output and petro-chemical use during the production phase, as well as re-purposing something that otherwise would simply sit around polluting our environment.
Lenzing Tencel is one of the most sustainable man-made fibres available today. Compared to cotton, it requires 10 to 20 times less water during production, and uses no pesticides during raw material cultivation.
Tencel is manufactured in a closed-loop system that monitors chemicals, water, solvents, etc. throughout the cycle to ensure minimal to no economic impact.
Viscose has a bit of a reputation as the process for creating is energy heavy, and hasn't been optimised to purify its output like the Tencel processes have been. So why are we using it for our 'Higher Ground' skirt?
Simple. To avoid waste we agreed to use it when a supplier contacted us with an offer to sell us their over-knitted stock.
We're continuing to search for sustainable alternatives and aim to take every bit of unnecessary textile waste out of the fashion industry.
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