What does it mean to work within a circular system? Our belief is that the circular economy is the only way forward in terms of creating a sustainable fashion brand. Besonnen is created with a technical recycling cycle in mind - we are aiming to produce collections that can be completely recycled back on themselves, without any disassembly necessary. That means:
Designed for Circularity
100% recycled yarns
We use 100% polyester and Polyamid yarns from ECONYL - they produce their yarns by recycling discarded fishing nets that would otherwise be broken down into micro-plastics that pollute our ocean and damage marine habitats
THE SAME FIBRES THROUGHOUT
By using the same fibre for the entire garment we are able to then easily recycle the pieces at the end of their lives without having to painstakingly separate each different component - saving energy, time, and materials.
CARE INSTRUCTIONS PRINTED ON GARMENT
Size tags and care labels are often missed in the circular design discussion, but they play an important role in creating a fully recyclable garment.
Instead we've chosen to digitally print our size information and care instructions directly onto the garment 0 it's the more expensive choice, but we feel that it's an important step to achieving our vision of a 100% recycled and recyclable fashion brand.
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